Privacy policy

Last updated: July 13, 2026

WildField Herbs ("we," "us," or "our") operates this website and online store to provide customers with access to our herbal extracts, teas, and related products (the "Services"). We sell exclusively to customers located in the United States. Our store is hosted by Shopify Inc., which provides the e-commerce platform that enables us to offer our products and services securely.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit our website, make a purchase, subscribe to our communications, or otherwise interact with our Services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein. In the event of any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy shall govern with respect to matters concerning personal information.

Personal Information We Collect

When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you as an individual. This does not include anonymous or aggregated information that cannot be used to identify you.

Depending on how you interact with WildField Herbs, we may collect the following categories of personal information:

  • Contact Information — name, billing and shipping address, email address, and phone number.
  • Payment & Transaction Information — payment details (processed securely through Shopify and its payment providers — we do not store your full payment card information), transaction history, order details, returns, and exchanges.
  • Account Information — username, password, preferences, and account settings (if you create an account).
  • Shopping & Activity Information — products viewed, added to cart or wishlist, purchased, returned, or exchanged.
  • Communications — information you provide when contacting customer support or communicating with us.
  • Device & Technical Information — IP address, browser type, device type, operating system, and interaction data collected through cookies and similar technologies.

How We Collect Your Information

We collect personal information:

  • Directly from you when you place an order, create an account, subscribe to emails or SMS, or contact us.
  • Automatically when you use our website through cookies and analytics tools.
  • From service providers (such as Shopify and payment processors) that help us operate our store.
  • From marketing or business partners where permitted by law.

How We Use Your Personal Information

We use your information to:

  • Provide and Fulfill Orders — process payments, ship products, manage returns, and maintain your account.
  • Improve Your Experience — personalize your shopping experience, remember preferences, and recommend relevant products.
  • Marketing Communications — send promotional emails, newsletters, and product updates in compliance with the CAN-SPAM Act and, where applicable, the Telephone Consumer Protection Act (TCPA) for SMS messages. You may unsubscribe or opt out at any time using the link in our emails, by replying STOP to our texts, or by contacting us directly.
  • Security & Fraud Prevention — protect our website, detect fraudulent activity, and maintain secure transactions.
  • Legal Compliance — comply with applicable U.S. federal and state laws, respond to legal requests, and enforce our policies.

How We Share Personal Information

We may share your personal information only when necessary and for legitimate business purposes:

  • With Shopify and trusted service providers (payment processing, shipping and fulfillment, analytics, IT services, email/SMS marketing platforms).
  • With marketing and advertising partners to deliver relevant ads, where permitted by law.
  • When required by law, subpoena, or other legal process.
  • In connection with a business transaction (e.g., a merger, acquisition, or sale of assets).

We do not sell your personal information for money. As described below, some sharing with advertising partners may be considered a "sale" or "share" under California law, and you have the right to opt out of this (see "Your Privacy Rights" below).

Relationship with Shopify

Our store is hosted on Shopify. Shopify processes certain personal information to provide secure hosting, payment processing, and analytics services. In some cases, Shopify may process data independently in accordance with its own privacy policy, available at shopify.com/legal/privacy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external websites.

Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children, and if we learn that we have collected personal information from a child, we will delete it promptly.

Data Security & Retention

We implement reasonable technical and organizational safeguards to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to fulfill orders, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Know what personal information we have collected about you and how it has been used and disclosed
  • Request correction of inaccurate personal information
  • Request deletion of your personal information
  • Opt out of the sale or sharing of your personal information, and opt out of targeted advertising
  • Withdraw consent for marketing communications at any time
  • Not be discriminated against for exercising any of these rights

California Residents: These rights are provided under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). We do not sell personal information for monetary consideration, and we do not knowingly sell or share the personal information of consumers under 16 years of age.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Updates will be posted on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

management@wildfieldherbs.com
OVVA LLC
44-70 21st Street #3145
Long Island City, New York 11101